Data reviewed August 2026 · 19 companies tracked
Vacation rental management companies, compared by where they actually list your home
A vacation rental management company sells two things bundled into one percentage: labour on the ground, and distribution to the channels where guests actually book. Most comparisons price the first and assume the second. This one is built the other way round.
The table below tracks 19 companies — 10 full-service managers, one half-service marketing firm, 3 hybrids and 5 software platforms. Each row states which of Airbnb, VRBO, Booking.com and direct booking the company distributes to, who holds the account behind those listings, what it charges where a rate exists at all, and where it operates. Where a company publishes no number, this site records that it publishes no number rather than borrowing an estimate and presenting it as a price.
What a vacation rental management company actually does
The category has fractured into three products that share a name and almost nothing else. They are not cheap, mid and expensive versions of one service; they are different scopes of work, and the fee percentage is close to useless as a comparison unit until the scope is fixed.
Full service is the traditional product and 10 of the 19 entries sit here — Vacasa, Casago, iTrip, Grand Welcome, VTrips, AvantStay, Natural Retreats, Portoro, SkyRun and Houst. The company takes the property end to end: pricing, listing, guest communication, cleaning, maintenance, and someone physically present when a water heater fails. It is priced as a share of gross revenue, historically 25–35%, and it is the only version of this that is genuinely hands-off for the owner.
Half service is marketing and booking only. Evolve is the sole pure example in this data set: 10% for the Core tier, 15% for Plus, with cleaning, maintenance, guest access and turnovers left with the owner. Setting Evolve's 10% against a full-service 25% is the single most common analytical error owners make. The two numbers buy different work.
Hybrids — Awning, RedAwning and Air Concierge — coordinate local vendors the owner or the company sources, rather than employing local staff. They price between the two poles, typically 12–18%, and their economics depend on distribution volume rather than headcount in any one market.
Software is the fourth path, and the only one where the owner remains the host of record. TIDY, Hostaway, Guesty and Hospitable connect the owner's own channel accounts and automate the operation around them; Turno automates only turnover cleaning. Nobody in this group takes over the property, which is either the point or the disqualifier depending on whether the owner wants to be involved at all.
Distribution is the column most comparisons omit
An Airbnb-only listing strategy is a revenue decision disguised as a convenience decision. VRBO skews toward families and larger group-travel homes booking further ahead; Booking.com carries international and last-minute demand that never touches Airbnb; a direct channel is the only one where the owner keeps the commission and the guest relationship. A home listed on one channel is bidding into one auction.
On the stated numbers, 14 of the 19 companies here claim all four channels, 16 claim VRBO and 15 claim Booking.com. That looks like a solved problem, and it is not, for two reasons. First, the exceptions cluster among firms an owner is likely to be considering seriously: AvantStay and Casago state Airbnb, VRBO and direct with no Booking.com channel; Houst states Airbnb, Booking.com and direct with VRBO unconfirmed; SkyRun publishes no channel detail at all beyond its own site.
Second, and more importantly, breadth of distribution says nothing about who benefits from it. RedAwning distributes to more than fifty channels — into a single RedAwning account, with listing titles appended with "by RedAwning". Guesty connects more than sixty channels — into the owner's own accounts. Those are opposite propositions expressed in the same column.
Working note
Channel claims on this site are taken from what each company states publicly. A stated channel means the company says it distributes there; it does not mean every property in the portfolio is listed on every channel, and several firms rotate inventory across channels by season or by market. Ask any shortlisted company for the specific channels your home will be listed on, in writing, before signing.
Who holds the accounts is a bigger question than who holds the keys
Distribution and account ownership are separate columns, and the second one is where owners get caught. Only 5 of the 19 companies tracked here leave the Airbnb, VRBO and Booking.com accounts in the owner's name — TIDY, Hostaway, Guesty, Hospitable and Turno — and every one of them is software. All 14 of the service companies, including Evolve at its 10% headline rate, list under their own accounts.
The consequence is that review history, Superhost status and search ranking are assets that accrue to the manager rather than to the property. Evolve owners report being unable to see or leave guest reviews or modify reservations. Grand Welcome's own homeowner FAQ concedes that VRBO reviews can sometimes transfer while Airbnb offers no review-transfer process at all — a more candid statement than most competitors publish. An owner who spends three years building a listing under a manager's account and then leaves is starting from zero reviews on a property that has hosted hundreds of guests.
That does not make the trade wrong. It makes it a trade, and it belongs in the same conversation as the fee. The full argument is set out in fees and contracts.
How to read the table
Rows are ordered by breadth of stated distribution, then alphabetically. That is a coverage ordering and explicitly not a quality ranking — a company with four channels and no published fee is not thereby better than one with three channels and transparent pricing. Four columns deserve a note before the table:
- Channels stated. Solid pills are channels the company states it distributes to. Struck-through pills are channels it does not state. Absence is a gap in public disclosure as often as it is a gap in coverage.
- Who holds the accounts. "Owner" means the listings stay in the owner's name. "The company" means they do not. Air Concierge is recorded as the company, but it discloses nothing publicly either way, so treat that cell as unverified rather than confirmed.
- Fee. Published percentages only. "Not published" means the company does not publish a rate — 8 of the 14 service companies here do not. Third-party estimates for those firms appear in their individual entries, labelled as reported rather than stated.
- Markets. Franchise networks are recorded at their claimed national footprint, which describes the brand rather than the operator an owner would actually sign with. See national versus local.
| Company |
Channels stated Airbnb · VRBO · Booking.com · Direct |
Who holds the accounts Owner keeps the listings? |
Fee Share of rental revenue | Model | Markets |
|---|---|---|---|---|---|
| Air Concierge | AirbnbVRBOBooking.comDirect | The company | 12–25% | Hybrid | Full local service in ~13 West Coast and Southwest markets (San Diego, LA, Orange County, Bay Area, Palm Springs, Tahoe, Phoenix, Scottsdale, Seattle); the Offsite tier is available nationwide outside those markets |
| Awning | AirbnbVRBOBooking.comDirect | The company | 10–18% | Hybrid | Claims all 50 US states on a remote, asset-light model; real-estate brokerage licences listed only in CA, TX, AL, FL, GA, NC and TN |
| Evolve | AirbnbVRBOBooking.comDirect | The company | 10–15% | Half service | Nationwide US plus some international; properties must pass a qualification screen |
| Grand Welcome | AirbnbVRBOBooking.comDirect | The company | Not published | Full service | 70+ locations across roughly 22 US states |
| Guesty | AirbnbVRBOBooking.comDirect | Owner | Per listing, not a % | Software | Global |
| Hospitable | AirbnbVRBOBooking.comDirect | Owner | Per listing, not a % | Software | Global |
| Hostaway | AirbnbVRBOBooking.comDirect | Owner | Per listing, not a % | Software | Global, with a strong US and Canada presence |
| iTrip Vacations | AirbnbVRBOBooking.comDirect | The company | Not published | Full service | ~100–110 destinations across roughly 23 US states plus Hawaii and Puerto Rico |
| Natural Retreats | AirbnbVRBOBooking.comDirect | The company | Not published | Full service | ~16 US destinations skewed to luxury mountain and resort markets — Big Sky, Whitefish, Park City, Breckenridge, Mammoth, Tahoe, Palm Springs, Sun Valley, the Florida Emerald Coast and coastal Carolina |
| Portoro | AirbnbVRBOBooking.comDirect | The company | Not published | Full service | Multi-market rather than national — around 11 premium US leisure destinations across 7 states including Vermont, coastal Virginia, the Florida panhandle and northeast Florida, Colorado, Oregon, Texas and Charleston |
| RedAwning | AirbnbVRBOBooking.comDirect | The company | 10–18% | Hybrid | Nationwide US on a centralised, remote model with no boots-on-ground restriction |
| TIDY Operates this site | AirbnbVRBOBooking.comDirect | Owner | 3.9% | Software | US nationwide — software, so not limited by market. Also covers mid-term and long-term rentals. |
| Vacasa | AirbnbVRBOBooking.comDirect | The company | 25–35% | Full service | Historically hundreds of markets across the US, Canada, Mexico and Belize; now delivered by independent franchisees |
| VTrips | AirbnbVRBOBooking.comDirect | The company | Not published | Full service | ~30 resort markets across 10 states, mostly Sun Belt drive-to beach and mountain destinations (AL, FL, GA, HI, MD, NM, NC, SC, TN, TX) |
| AvantStay | AirbnbVRBO Booking.com (not stated) Direct | The company | Not published | Full service | Claims 140+ US markets (a third-party source says 60 — unresolved); AZ, CA, CO, FL, HI, NY, TX, UT and more |
| Casago | AirbnbVRBO Booking.com (not stated) Direct | The company | Not published | Full service | US and Mexico plus Belize, Costa Rica and the Caribbean through the former Vacasa footprint; 70+ destinations claimed post-merger |
| Houst | Airbnb VRBO (not stated) Booking.comDirect | The company | 12–20% | Full service | International only — no current US coverage. About 35 cities across 8 countries: UK, Ireland, France, Portugal, UAE, South Africa, Australia and New Zealand. |
| SkyRun Vacation Rentals | Airbnb (not stated) VRBO (not stated) Booking.com (not stated) Direct | The company | Not published | Full service | Mountain, ski and resort destinations across 15+ US states including Aspen, Breckenridge, Park City, Destin and Maui |
| Turno | No booking channels | Owner | Per listing, not a % | Software | Global, with a network of 55,000+ cleaners |
The companies, one at a time
Each entry below states the case for and against in the same order: what the company is, how it distributes, what it costs, and what it does not disclose. Numbers attributed to third parties are labelled as such throughout.
- Air Concierge
- Awning
- Evolve
- Grand Welcome
- Guesty
- Hospitable
- Hostaway
- iTrip Vacations
- Natural Retreats
- Portoro
- RedAwning
- TIDY
- Vacasa
- VTrips
- AvantStay
- Casago
- Houst
- SkyRun Vacation Rentals
- Turno
Air Concierge
Hybrid · West Coast core, national remote tier
Air Concierge runs two products a reader should not average together. The End-to-End tier is a staffed local service in roughly thirteen West Coast and Southwest markets — San Diego, Los Angeles, Orange County, the Bay Area, Palm Springs, Tahoe, Phoenix, Scottsdale and Seattle — averaging about 20% of gross bookings and quoted between 15% and 25% by market. The Offsite tier is remote, available nationwide outside those markets, and priced at 12% of gross bookings excluding taxes. Publishing a headline rate at all puts it in a small minority here. The catch is what 12% buys: the owner still hires and pays the cleaners and vendors while Air Concierge coordinates them, and that tier carries an explicit one-year contract, which is a long commitment for a coordination service. Distribution is stated across all four channels. Listing-account ownership is not disclosed anywhere public; this comparison records the accounts as the company's and treats that as unverified rather than confirmed.
- Model
- Hybrid
- Fee, as a share of revenue
- 12–25%
- Stated pricing
- End-to-End full service averages about 20% of gross bookings (roughly 15–25% by market); the nationwide "Offsite" remote tier is 12% of gross bookings excluding taxes
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published; onboarding described only as a "laborious process"
- Contract
- Offsite tier is explicitly a 1-year contract; End-to-End terms are not published
- Coverage
- Full local service in ~13 West Coast and Southwest markets (San Diego, LA, Orange County, Bay Area, Palm Springs, Tahoe, Phoenix, Scottsdale, Seattle); the Offsite tier is available nationwide outside those markets
- Portfolio
- Not published
- Founded
- Unverified
- Site
- www.airconcierge.net
Awning
Hybrid · owned by RedAwning
Awning is the hardest entry here to place independently, because it is not independent. RedAwning acquired it in April 2024, and its fee ladder — from 10% for marketing-only up to 18% for full service — mirrors RedAwning's 10/15/18 tiers exactly. An owner comparing "Awning versus RedAwning" is comparing two front doors to one company and should shortlist at most one of them. The pitch is asset-light national coverage: all fifty states, delivered remotely. Real-estate brokerage licences are listed in only seven — California, Texas, Alabama, Florida, Georgia, North Carolina and Tennessee — which is a more useful map of where it has regulated footing. No local staff in most markets is the trade being made against a 25% local manager, and it is a rational trade only for an owner who already has vendors. Furnishing packages start at $3,000. Contract terms and go-live time are not published, and the 20,000-plus property figure on awning.com is RedAwning's whole network rather than Awning's managed book.
- Model
- Hybrid
- Fee, as a share of revenue
- 10–18%
- Stated pricing
- From 10% of revenue for marketing-only up to 18% for full service, mirroring RedAwning's 10/15/18 tiers. Furnishing packages from $3,000.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published
- Coverage
- Claims all 50 US states on a remote, asset-light model; real-estate brokerage licences listed only in CA, TX, AL, FL, GA, NC and TN
- Portfolio
- Not published
- Founded
- 2019
- Site
- awning.com
Evolve
Half service · nationwide · published pricing
Evolve is the price anchor most owners find first and the most commonly misread row in the table. Core is 10%, Plus 15%, Pro custom, with a $250 one-time onboarding fee and $25 per additional property — published pricing, which almost nobody else on this page offers. But 10% buys marketing, booking and guest communication only. Cleaning, maintenance, guest access and turnovers stay with the owner, so setting Evolve's 10% against a full-service 25% is comparing two different products, not two prices for one. Distribution is genuinely broad across Airbnb, VRBO, Booking.com and a direct channel — but Evolve is the intermediate host on all of it, listing under its own OTA accounts. Owners report being unable to see or leave guest reviews or modify reservations, and review history and Superhost status do not travel with the property on departure. There is no long-term contract, effectively month-to-month, and a Risk-Free Guarantee refunds management fees inside the first six months. Properties must pass a qualification screen.
- Model
- Half service
- Fee, as a share of revenue
- 10–15%
- Stated pricing
- Core 10%, Plus 15%, Pro custom — plus a $250 one-time onboarding fee ($25 per additional property). Published pricing.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published; Evolve documents a seven-step onboarding flow without a timeframe
- Contract
- No long-term contract, effectively month-to-month; "Risk-Free Guarantee" refunds management fees inside the first six months
- Coverage
- Nationwide US plus some international; properties must pass a qualification screen
- Portfolio
- 30,000+ properties (company figure, March 2025)
- Founded
- 2011
- Site
- evolve.com
Grand Welcome
Full service · franchise · 70+ locations
Grand Welcome is a franchise network — roughly seventy locations across about twenty-two states, some 2,000 to 2,200 homes — so the fee is set by the local office and quoted on request rather than published. Any figure an owner sees quoted elsewhere is a market-specific proposal, not a rate card. What earns it a shortlist slot is the contract: month-to-month with thirty days' advance notice to withdraw, stated plainly in the homeowner FAQ. Against annual-term full-service competitors that is the most owner-friendly exit term in this data set. Onboarding runs about two to three weeks — onboarding manager, walk-through, photography, listing creation, then owner approval before anything publishes — one of the few concrete timelines any full-service firm here commits to in public. Distribution covers all four channels. The FAQ also concedes that VRBO reviews can sometimes transfer while Airbnb offers no review-transfer process, an unusually candid admission that the listing is created under the company's account rather than the owner's.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published; set locally by each franchise office and quoted on request
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- About 2–3 weeks — onboarding manager, walk-through, photography, listing creation, then owner approval before publishing
- Contract
- Month-to-month with 30 days' advance notice to withdraw (stated in the homeowner FAQ)
- Coverage
- 70+ locations across roughly 22 US states
- Portfolio
- ~2,000–2,200 vacation homes (company figures vary between pages)
- Founded
- 2009
- Site
- www.grandwelcome.com
Guesty
Software · widest channel coverage · owner keeps accounts
Guesty is not a manager; it is the property-management system a manager would run. That distinction inverts the account question: the owner keeps their own Airbnb, VRBO and Booking.com accounts and connects them, rather than handing them over. Channel coverage is the broadest of anything in this comparison — more than sixty channels on the Pro tier — alongside owner portals, accounting and trust accounting, which is why professional managers rather than individual owners are the natural buyer. Pricing splits three ways: Guesty Lite for one to three listings from $9 per listing per month, Guesty Pro for four to 199 listings on a custom quote, and Enterprise above 200. The tier most multi-property owners actually need therefore has no public price and requires a sales conversation. Downgrades are not permitted until the contract term ends, which is a commitment in everything but name. Below roughly five units it is widely considered overbuilt and overpriced for the job at hand.
- Model
- Software
- Fee, as a share of revenue
- Per listing, not a %
- Stated pricing
- Guesty Lite (1–3 listings) from $9/listing/month; Guesty Pro (4–199 listings) custom quote; Enterprise (200+) custom. Monthly or annual, annual discounted.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- Yes
- Time to live
- Not published; Lite is self-serve, Pro and Enterprise include onboarding
- Contract
- 14-day free trial on Lite. Upgrades any time, but downgrades require waiting until the contract ends — which implies a term commitment on paid tiers.
- Coverage
- Global
- Portfolio
- Not published
- Founded
- 2013
- Site
- www.guesty.com
Hospitable
Software · transparent pricing · free tier
Hospitable is the cheapest credible way to keep every channel account in the owner's own name. Pricing is fully public, which is rare in this category: Essentials free forever, Host at $29 a month for one property with $10 for each additional up to two, Professional at $59 with two included and $15 each after, Mogul at $99 with three included and $30 each after, and 12% off annual billing. It connects Airbnb, VRBO, Booking.com and a direct booking site, and guest-messaging automation is the strongest part of the product. The limits are structural rather than hidden. It is an automation layer, not a full property-management system, with no trust accounting or owner-statement depth, so anyone managing homes on behalf of other people outgrows it. Per-additional-property fees also escalate sharply at the top tier — $30 per extra unit compounds faster than the headline suggests. The founding year could not be verified; the product launched as Smartbnb around 2016.
- Model
- Software
- Fee, as a share of revenue
- Per listing, not a %
- Stated pricing
- Essentials $0 forever; Host $29/month (1 property, $10 each additional, max 2); Professional $59/month (2 included, $15 each additional); Mogul $99/month (3 included, $30 each additional). 12% discount on annual billing.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- Yes
- Time to live
- Not published; self-serve signup, generally same day
- Contract
- 14-day free trial with no credit card, cancel any time, monthly or annual
- Coverage
- Global
- Portfolio
- Not published
- Founded
- Unverified
- Site
- hospitable.com
Hostaway
Software · mid-market · quote-gated pricing
Hostaway sits between Hospitable's automation layer and Guesty's enterprise stack: deep channel management across Airbnb, VRBO, Booking.com and direct, a large integration marketplace, 24/7 support, and a $1B valuation reached in October 2025. The owner keeps their own channel accounts. The problem for anyone building a comparison is that Hostaway publishes no price at all — quotes are gated by listing count. Operator reports put it near $40 per listing per month at small portfolios, compressing toward the high teens at scale, plus a one-time onboarding fee commonly $300 to well over $1,000. Every one of those figures is reported rather than published and should be treated as unverified. Annual contracts are reported as the default with 10–20% savings against month-to-month, though that is not confirmed on Hostaway's own site either. Setup fees plus payment and booking-engine surcharges make the true cost meaningfully higher than the headline per-listing number an owner will be quoted.
- Model
- Software
- Fee, as a share of revenue
- Per listing, not a %
- Stated pricing
- Not published — quote-gated by listing count. Operator reports put it near $40/listing/month at small portfolios, compressing toward the high teens at scale, plus a one-time onboarding fee commonly $300–$1,000+. Treat all of those as unverified.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- Yes
- Time to live
- Not published; onboarding and migration are assisted
- Contract
- Annual contracts reported as the default with 10–20% savings versus month-to-month; not confirmed on Hostaway's own site
- Coverage
- Global, with a strong US and Canada presence
- Portfolio
- 100,000+ properties reported (2024)
- Founded
- 2015
- Site
- www.hostaway.com
iTrip Vacations
Full service · franchise · ~100 destinations
iTrip is a franchise network of more than a hundred locally owned offices covering roughly 100 to 110 destinations across about twenty-three states plus Hawaii and Puerto Rico, with some 4,000-plus properties by third-party count. Everything else follows from that structure. No fee is published centrally; third-party sources cite roughly 25% of booking revenue, but each franchisee sets its own rate and its own contract, so a strong recommendation from an owner in one market carries almost no information about another. Distribution is the genuine strength — all four channels, with iTrip claiming more than eighty listing sites in total. Aggregate third-party review scores are poor: Trustpilot around 1.3 out of 5 and BBB 1.0 out of 5, with recurring complaints about deferred maintenance, listing accuracy and double bookings. Individual offices nonetheless carry good owner testimonials. Both of those facts can be true of a franchise simultaneously, which is precisely why the diligence has to happen at the territory level rather than the brand level.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published; third-party sources cite roughly 25% of booking revenue, but each franchisee sets its own rate
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published; set by each local franchisee
- Coverage
- ~100–110 destinations across roughly 23 US states plus Hawaii and Puerto Rico
- Portfolio
- ~4,000+ properties across 100+ locally owned offices (third-party figure)
- Founded
- 2008
- Site
- www.itrip.net
Natural Retreats
Full service · luxury mountain and resort · opaque terms
Natural Retreats is a concierge-led luxury manager concentrated in about sixteen US destinations skewed to mountain and resort markets — Big Sky, Whitefish, Park City, Breckenridge, Mammoth, Tahoe, Palm Springs, Sun Valley, the Florida Emerald Coast and coastal Carolina. It carries real local standing, including Best Property Management in the 2025 Best of Big Sky Awards, and it is the parent of the 360 Blue group, so Emerald Coast inventory sits under sister brands rather than the Natural Retreats name. For a comparison exercise it is close to opaque: the fee is described only as variable by destination and revenue potential and must be discussed directly, contract terms are not published, and portfolio size is not published. Distribution is stated across all four channels, but bookings run through the company's own accounts with an owner portal standing in for the owner's listing. None of that is disqualifying. It simply cannot be priced from public information, which pushes the whole evaluation into a sales conversation.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published — the company states the fee is "variable by destination and revenue potential" and must be discussed directly
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published
- Coverage
- ~16 US destinations skewed to luxury mountain and resort markets — Big Sky, Whitefish, Park City, Breckenridge, Mammoth, Tahoe, Palm Springs, Sun Valley, the Florida Emerald Coast and coastal Carolina
- Portfolio
- Not published
- Founded
- 2006
Portoro
Full service · luxury roll-up · ~11 destinations
Portoro is the youngest full-service operator in the table, founded in 2022, and it grows by acquiring local management books — it took over Summer's property-management business when Summer pivoted to software. Coverage is destination-specific rather than national: roughly eleven premium US leisure markets across seven states, including Vermont, coastal Virginia, the Florida panhandle and northeast Florida, Colorado, Oregon, Texas and Charleston, totalling about 800 properties signed as of mid-2025. It distributes to all four channels under its own brand standard with concierge guest support, which is a genuine full handoff at the high end. The fee is not published: the FAQ says pricing varies by home and market and is shared inside a custom proposal, and contract terms are negotiated the same way — both are quote-on-request rather than a rate card. The structural risk is the one attached to any young venture-backed roll-up, which is continuity of the local team an owner actually signed with.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published — the company's FAQ says fees "vary by home and market, with clear, upfront pricing shared as part of a custom proposal"
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published; negotiated per custom proposal
- Coverage
- Multi-market rather than national — around 11 premium US leisure destinations across 7 states including Vermont, coastal Virginia, the Florida panhandle and northeast Florida, Colorado, Oregon, Texas and Charleston
- Portfolio
- ~800 properties signed as of mid-2025
- Founded
- 2022
- Site
- www.portoro.com
RedAwning
Hybrid · wholesale distributor · 50+ channels
RedAwning is best understood as a wholesale distributor with a management tier attached rather than as a manager. Properties are consolidated into a single RedAwning account feeding more than fifty booking channels, and listings are explicitly branded — titles are appended with "by RedAwning". That is the trade in its purest form: the widest distribution in this comparison paired with the least listing control. Pricing is published, which counts for something — Essential 10%, Essential Plus 15%, Full Service 18% of booking revenue. Note what the top tier is: 18% coordinates local vendors rather than employing local staff, which makes it a different product from a 25–30% staffed local manager rather than a discount on the same one. Contract terms and go-live time are not published. It also owns Awning, and it runs a large competitor-review content operation that should not be read as neutral third-party analysis when it appears in search results.
- Model
- Hybrid
- Fee, as a share of revenue
- 10–18%
- Stated pricing
- Essential 10%, Essential Plus 15%, Full Service 18% of booking revenue (published on host.redawning.com; corroborated via secondary sources)
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published
- Coverage
- Nationwide US on a centralised, remote model with no boots-on-ground restriction
- Portfolio
- 20,000+ properties, independent hotels and inns across 50+ booking channels
- Founded
- 2010
- Site
- www.redawning.com
TIDY
Software · owner keeps accounts · operator of this site
Heads up: this site is operated by TIDY. We include TIDY in our comparisons and tell you when we do. TIDY operates this site, so read the entry below as an interested party's case and check it against the other rows in the table.
TIDY is a different category from every service company above it: software, not a licensed property manager and not a cleaning company. The owner keeps their own Airbnb, VRBO and Booking.com accounts and their own direct channel, keeps their own cleaners, and receives payouts directly; TIDY automates scheduling, turnovers, inspections, maintenance and guest operations on top of that arrangement. Pricing is 3.9% of gross bookings with a $19 per unit per month minimum, an optional cleaning and maintenance management add-on at $39 per unit per month, and no setup fee. There is no long-term commitment, though the fee still applies to reservations already in progress or starting within thirty days of cancellation. Go-live is claimed at about ninety minutes. The honest limits: it is not hands-off. The owner remains host of record and keeps the liability and the judgement calls, and because the fee is a share of bookings the cost scales with revenue where flat-rate software does not. The 100,000-owner and 1.5-million-unit figures are company claims, not audited.
- Model
- Software
- Fee, as a share of revenue
- 3.9%
- Stated pricing
- 3.9% of gross bookings, $19/unit/month minimum. Optional cleaning & maintenance management add-on $39/unit/month. No setup fee.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- Yes
- Time to live
- Claims go-live in about 90 minutes
- Contract
- No long-term commitment, cancel anytime; fee still applies to reservations already in progress or starting within 30 days of cancellation
- Coverage
- US nationwide — software, so not limited by market. Also covers mid-term and long-term rentals.
- Portfolio
- Company claims 100,000+ rental owners and 1.5M units across multifamily, single-family and STR (vendor claim, not audited)
- Founded
- 2013
- Site
- www.tidy.com/rentals
Vacasa
Full service · now a franchise patchwork
Vacasa is the most important caveat in this data set and the one most likely to mislead an owner reading the wider web, because most of that web has not been updated. Vacasa went public in 2021 at a $4.4B valuation, was acquired by Casago for about $130M in April 2025, and Casago then sold nearly all of the roughly 32,000 units to local franchisees and regional operators, completing in August 2026 with only around 600 units retained. Signing "with Vacasa" today generally means signing with an independent franchisee, on that franchisee's terms, in that franchisee's market — while vacasa.com is repositioned as a consumer booking brand carrying third-party supply. Vacasa's own site still presents a single unified national brand and does not disclose this. The historical fee was never published: a single comprehensive fee, widely reported at 25–35% of gross revenue, and now set locally in any case. The clearest surviving term is cancellation — ninety days' written notice, bookings checking out before termination honoured, no standard early-termination fee.
- Model
- Full service
- Fee, as a share of revenue
- 25–35%
- Stated pricing
- Never published — a single "comprehensive fee", widely reported at 25–35% of gross revenue. Now set by the independent franchisee in each market.
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Cancel any time with 90 days' written notice; bookings checking out before termination must be honoured. No standard early-termination fee.
- Coverage
- Historically hundreds of markets across the US, Canada, Mexico and Belize; now delivered by independent franchisees
- Portfolio
- ~32,000 units at acquisition; all but roughly 600 sold to franchisees and local operators by mid-2026
- Founded
- 2009
- Site
- www.vacasa.com
VTrips
Full service · ~30 Sun Belt resort markets · roll-up
VTrips, formerly Vacation Rental Pros, covers about thirty resort markets across ten states, mostly Sun Belt drive-to beach and mountain destinations in Alabama, Florida, Georgia, Hawaii, Maryland, New Mexico, North Carolina, South Carolina, Tennessee and Texas. It grew through more than twenty acquisitions, so the name describes a holding structure more than a uniform operation and local practice depends heavily on which company was absorbed. Staffed local offices and genuine scale suit a fully absentee owner. Against that sits near-total opacity: no published fee, with third-party reports citing up to about 30% of rental revenue plus a reported 10% supervisory markup on maintenance work — both reported figures rather than company disclosures. Contract term, cancellation and penalties are available only from the local office. Guest review averages are weak, with recurring complaints about cleanliness and listing accuracy, and owners retain effectively no pricing or marketing control. Portfolio size is genuinely unsettled between 4,500 and about 7,000 rentals.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published; third-party reports cite up to about 30% of rental revenue plus a reported ~10% supervisory markup on maintenance work
- Channels stated
- AirbnbVRBOBooking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published — a management agreement is required but term length, cancellation and penalties are only available from the local office
- Coverage
- ~30 resort markets across 10 states, mostly Sun Belt drive-to beach and mountain destinations (AL, FL, GA, HI, MD, NM, NC, SC, TN, TX)
- Portfolio
- Reported between 4,500 and ~7,000 short-term rentals; sources genuinely conflict
- Founded
- 2002
- Site
- vtrips.com
AvantStay
Full service · premium group-travel homes · no Booking.com stated
AvantStay is the premium end of the full-service group and the first entry that does not claim all four channels: Airbnb, VRBO and direct, with no Booking.com distribution stated. It targets larger group-travel homes, commonly four bedrooms and up, with in-house design and a branded guest experience, and it is genuinely fast to revenue — two to four weeks from signing, with a first booking claimed inside about six days. Pricing is not published: an all-inclusive percentage of gross booking revenue quoted per property, owner-reported at 20–35%, which is an estimate and not a rate. A master-lease alternative pays a fixed monthly amount instead. Terms typically run twelve months with "mutually agreeable termination clauses" whose notice period is not published, and master leases are reported to run longer with early-termination fees. Cleaning and maintenance are billed on top of the percentage, and it is a poor fit for a one-bedroom condo. To its credit, AvantStay publishes its own article on master-lease risk.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published — an all-inclusive percentage of gross booking revenue, quoted per property; owner-reported at 20–35%. A master-lease alternative pays a fixed monthly amount instead.
- Channels stated
- AirbnbVRBO Booking.com (not stated) Direct
- Owner keeps the listing accounts
- No
- Time to live
- 2–4 weeks from signing; company claims a first booking within about 6 days
- Contract
- Typically a 12-month term with "mutually agreeable termination clauses" (notice period not published); master leases are reported to run longer with early-termination fees
- Coverage
- Claims 140+ US markets (a third-party source says 60 — unresolved); AZ, CA, CO, FL, HI, NY, TX, UT and more
- Portfolio
- 2,500+ homeowners (company figure)
- Founded
- 2017
- Site
- www.avantstay.com
Casago
Full service · franchise · acquired Vacasa
Casago is now the centre of gravity in US vacation-rental management, and it got there by inverting the strategy that built Vacasa. It acquired Vacasa in April 2025 and then sold nearly all of it to local franchise owners, completing in August 2026 — a deliberate reversal of a decade of roll-up that leaves Casago asset-light and collecting royalties. It claims more than seventy destinations post-merger across the US and Mexico plus Belize, Costa Rica and the Caribbean through the former Vacasa footprint. The case for it is local accountability with staff continuity: 89% of former Vacasa field staff were rehired. The case against is the same fact read commercially — Casago is a brand and a technology stack rather than a uniform service, so pricing, contract terms and quality are set franchise by franchise, and national reviews say very little about any one market. Reported fees run from about 18% all-in to 20–30% of gross revenue; none of that is published. Stated channels are Airbnb, VRBO and direct.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published and genuinely variable — each franchisee sets its own rate. Reported figures range from about 18% all-in to 20–30% of gross revenue.
- Channels stated
- AirbnbVRBO Booking.com (not stated) Direct
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Casago's site claims "no long-term contracts", but the agreement is with an independent franchisee — confirm the terms in your own market
- Coverage
- US and Mexico plus Belize, Costa Rica and the Caribbean through the former Vacasa footprint; 70+ destinations claimed post-merger
- Portfolio
- 45,000+ claimed immediately after the Vacasa merger; current portfolio not disclosed after the franchise divestitures
- Founded
- 2001
- Site
- casago.com
Houst
Full service · no current US coverage
Houst appears here for a negative reason: it is one of the largest short-term-rental managers in the world, it turns up constantly in US-facing directories, and a US owner cannot actually hire it. As of this review neither houst.com nor any current review lists a US city. Coverage is about thirty-five cities across eight countries — the UK, Ireland, France, Portugal, the UAE, South Africa, Australia and New Zealand. Where it does operate the offer is competitive: from 12% of rental revenue for full management, rising to roughly 18–20% for the flexible part-time tier, and go-live under ten days from the first call, which is the fastest published onboarding of any manager in this comparison. Stated distribution covers Airbnb, Booking.com and direct; VRBO is not confirmed. Contract length and notice period are not published anywhere. Any US-facing ranking that places Houst without noting the coverage gap has not checked its own list.
- Model
- Full service
- Fee, as a share of revenue
- 12–20%
- Stated pricing
- From 12% of rental revenue for full management; from 18–20% for the flexible/part-time tier. Varies by property type and location.
- Channels stated
- Airbnb VRBO (not stated) Booking.comDirect
- Owner keeps the listing accounts
- No
- Time to live
- Under 10 days from booking a call to the listing going live (company figure) — the fastest published onboarding among the managers here
- Contract
- Not published
- Coverage
- International only — no current US coverage. About 35 cities across 8 countries: UK, Ireland, France, Portugal, UAE, South Africa, Australia and New Zealand.
- Portfolio
- 11,650+ properties (company figure)
- Founded
- 2015
- Site
- www.houst.com
SkyRun Vacation Rentals
Full service · franchise · ski and mountain markets
SkyRun is the narrowest operator here by design: a franchise network concentrated in ski, mountain and resort destinations across more than fifteen US states, including Aspen, Breckenridge, Park City, Destin and Maui, with roughly 1,200 homes reported. It describes itself as a network of locally owned businesses, and franchise entry costs are low — which cuts both ways, because the owner's experience depends almost entirely on who bought the local territory. On distribution it is the outlier: the only channel confirmable from public sources is its own site. That does not prove SkyRun withholds a home from Airbnb or VRBO; it means the company publishes nothing that would confirm it, so an owner has to ask directly. The same applies to everything else about it. There is no central fee — reported at roughly 20–30% for full service and about 15% for co-management, neither published — no central contract terms, and no founding year that two sources agree on.
- Model
- Full service
- Fee, as a share of revenue
- Not published
- Stated pricing
- Not published centrally; set by each franchisee. Reported at roughly 20–30% for full service and about 15% for co-management.
- Channels stated
- Airbnb (not stated) VRBO (not stated) Booking.com (not stated) Direct
- Owner keeps the listing accounts
- No
- Time to live
- Not published
- Contract
- Not published; set by each franchisee
- Coverage
- Mountain, ski and resort destinations across 15+ US states including Aspen, Breckenridge, Park City, Destin and Maui
- Portfolio
- ~1,200 homes reported (not company-published; territory counts conflict across sources)
- Founded
- Unverified
- Site
- www.skyrun.com
Turno
Software · turnover cleaning only · no booking channels
Turno is in the table for contrast rather than as an alternative to management, and its zero in the channel column is a category fact rather than a failure. It solves one slice of the operation: turnover cleaning, auto-scheduled from the booking calendars an owner already has, with a marketplace of more than 55,000 cleaners, payments and photo checklists. It is not a channel manager and does nothing for guest messaging, pricing or maintenance. Pricing is unusual and genuinely cheap at the entry point — free for a single-property account, free for unlimited properties if the owner uses marketplace cleaners only, and $10 a month to bring their own. Payment processing and per-clean marketplace fees apply on top, which pushes the effective cost well above the $10 headline; the per-clean marketplace percentage could not be confirmed on Turno's own pages. Founding year unverified. An owner weighing full management is weighing it against something several layers larger than this.
- Model
- Software
- Fee, as a share of revenue
- Per listing, not a %
- Stated pricing
- Single-property account free; free for unlimited properties if you use Turno marketplace cleaners only; $10/month to bring your own cleaners. Payment processing and per-clean marketplace fees apply on top.
- Channels stated
- No booking channels
- Owner keeps the listing accounts
- Yes
- Time to live
- Not published; self-serve and generally immediate
- Contract
- Free tier and free trial, no credit card required, no lock-in indicated
- Coverage
- Global, with a network of 55,000+ cleaners
- Portfolio
- Not published
- Founded
- Unverified
- Site
- turno.com
What this comparison cannot tell an owner
Three limits are worth stating plainly, because a table this dense invites more confidence than it deserves.
It cannot price a franchise. Five entries — Vacasa, Casago, iTrip, Grand Welcome and SkyRun — are franchise networks where fee, contract and service are set by the local territory owner. The brand row describes the sign on the door. It does not describe the business an owner would sign with, and no national aggregate review score changes that.
It cannot verify silence. 8 of the 14 service companies here publish no rate. Where third-party figures exist they appear in the entries above, labelled as reported. A reported number is an artefact of who happened to write about the company, not a quote, and it should never be entered into a spreadsheet as though it were.
It cannot measure execution. Distribution breadth, fee level and contract terms are all knowable in advance. Whether the local team answers the phone at 9pm on a Saturday in August is not, and it is the variable that determines whether any of this worked. The practical substitute is asking a shortlisted company for two owner references in the specific market, with properties comparable to the one being placed.
Questions owners ask
Which vacation rental management companies list a property on VRBO as well as Airbnb?
Of the 19 companies tracked here, 16 state VRBO distribution and 15 state Booking.com. The exceptions matter more than the majority: AvantStay lists Airbnb, VRBO and direct but states no Booking.com channel; Casago states the same three; Houst states Airbnb, Booking.com and direct with VRBO unconfirmed; SkyRun publishes nothing beyond its own site; and Turno is a turnover-cleaning tool with no booking channels at all.
Do vacation rental management companies let the owner keep their own Airbnb and VRBO accounts?
Only 5 of 19 do, and every one of them is software rather than a management service: TIDY, Hostaway, Guesty, Hospitable and Turno. All 14 full-service, half-service and hybrid firms list under their own accounts, including Evolve at its 10% headline rate. That is the structural fault line in this market, not a per-company quirk.
Is Vacasa still a national vacation rental management company?
Not in the way the brand suggests. Casago acquired Vacasa in April 2025 and then sold nearly all of the roughly 32,000 units to local franchisees and regional operators, completing in August 2026 with only around 600 units retained. Signing with Vacasa today generally means signing with an independent franchisee on that franchisee's terms. Vacasa's own site still presents a single unified national brand and does not disclose this.
What do vacation rental management companies charge?
There is no single answer, and 8 of the 14 service companies here publish no rate at all. Where rates are published they run from 10% for marketing-only tiers such as Evolve Core and RedAwning Essential, through 18% for RedAwning Full Service and Awning's top tier, up to a widely reported 25–35% for traditional full service. Figures for AvantStay, Casago, iTrip, VTrips, SkyRun, Grand Welcome, Natural Retreats and Portoro are reported or estimated by third parties, not published by the companies.
Are Awning and RedAwning the same company?
Effectively yes. RedAwning acquired Awning in April 2024, and the two carry identical 10/15/18 fee tiers. They are two brands over one operation, so an owner should shortlist at most one of them rather than treating them as independent alternatives.
Does a bigger vacation rental management company mean better distribution?
Not reliably. The broadest distribution in this data set belongs to RedAwning, which feeds more than fifty channels, and to Guesty, which connects more than sixty — one is an aggregator that brands listings as its own, the other is software the owner runs. Scale in units and scale in channels are separate things, and the largest national field operations are now franchise networks whose channel practice is set locally.
Keep reading
National versus local managers in 2026
What changed when the largest national operator became a franchise network, and the conditions under which each structure is the better bet.
Multi-channel distribution
What an Airbnb-only listing costs, what channel management actually involves, and how the companies above differ in who owns the channel relationship.
Fees, contracts and exit terms
The fee models side by side, what the percentage does and does not include, and what an owner takes with them when the agreement ends.
How this comparison is built
Who operates this site, what it does and does not verify, and how it makes money.